About us

We know every home from the ground up

Serena Homes is a boutique real estate company specialising in the marketing of high-end residential projects in Mallorca.

We grew out of Reinsu’s experience developing and building homes, with one aim: to offer close, transparent guidance based on real, first-hand knowledge of every project.

A complete vision of property development

From finding the land to the final handover, we oversee every stage ourselves, start to finish.

Our technical and construction expertise means we can keep every project coherent, weigh up each decision with care, and manage the process clearly from start to finish.

Location — Development — Construction — Marketing

Serena Homes
Serena Homes

Local knowledge.
International outlook.

We support buyers and investors looking to develop or purchase a home in Mallorca, backed by a team who knows the market, its timelines and its professionals.

A close relationship, clear communication and a single point of contact throughout.

From the first sketch to the keys in hand

A home doesn’t begin the day it goes on the market. Before that comes the choice of location, the architecture, the technical decisions, the materials and the construction itself.

Having taken part in every stage of that process, we’re able to present each property with real authority, answer questions with clarity and advise from genuine, first-hand knowledge of its features.

We build — We market — We guide

Serena Homes
Serena Homes

Fewer projects, closer attention

We deliberately work with a small selection of developments. This allows us to know every home in depth and give each client the time and attention a decision of this importance deserves.

Our service guides you through the entire buying journey, from the first enquiry through to the handover of the home.

Reinsu develops and builds every project. At Serena Homes, we present it to you so it can become your home in Mallorca.

Our team

The Serena Homes team brings together the experience, project knowledge and commercial insight needed to guide every transaction closely and seamlessly.

Carlos Martínez

CEO

Strategic vision and management, offering you a carefully curated selection of properties in outstanding locations.

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Llorenç Oliver

Managing Director · Architect

Technical, architectural and regulatory expertise at your service, giving you confidence and peace of mind at every step.

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Laura Ramos

Sales Director

Extensive experience in high-end homes and client care. She will guide and advise you throughout the process of finding your new home.

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